Duravit pleased with double success with Iconic Award
In its anniversary year, Duravit actually received two honours for successful brand communication – the ‘Winner’ Iconic Award in the Architecture category, for its trade fair presentation at ISH 2017; and the ‘Best of Best’ Iconic Award in the Communication category, for its new ‘Tap Fittings’ brochure.
For ISH 2017, Duravit developed and implemented an open, inspiring and, in its detailing, surprising trade fair concept. Measuring 1,300 m², the trade fair stand was based on four houses illustrating the latest products in various lifestyles. Surrounding these were ‘Activity spots’ offering a new form of interactive presentation. Four spots - for the product areas of washing area, shower, bathtub and toilet - conveyed different price segments and harmonious combinations of products. The information and meeting counters were specifically placed in the centre, thus forming the communicative meeting point in the open-plan stand architecture. A large-scale LED wall measuring approx. 17 x 7 metres formed a striking contrast to the otherwise peaceful appearance of the stand. If the visitor passed through this wall, they entered a lounge atmosphere divided into a barista bar and lifestyle lounge on the upstairs level. This distinctive stand architecture and product presentation received the ‘Winner’ Iconic Award from the German Design Council.
For the first time, Duravit presented three new tap fitting ranges this year: C.1, designed by Kurt Merki Jr., B.1 and B.2. Design, function and operating comfort are beautifully coordinated. The new tap fittings complement the product portfolio of the designer bathroom manufacturer perfectly. In the tap fittings brochure, the three new programmes are presented in structured form in a minimalist layout. Pure photo galleries and clearly-arranged features are tailored to the target group of architects, designers and bathroom planners. Its particularly effective execution earned top honours for the brochure on tap fittings, with the ‘Best of Best’ Iconic Award.
‘Duravit has established itself as a strong brand in the sanitary industry and stands for utmost quality, original design and, more than ever before, comfort-enhancing technologies’, according to Marketing Director Mathias Schott. ‘Our aim is to make these brand values come alive through consistent brand communication. Once again, as confirmed by the multitude of awards we have received, we have attained a high level in this area.’
The Iconic Award is presented by the German Design Council. The award recognises visionary architecture, innovative products as well as sustainable communication. The focus is upon the holistic and consistent presentation of products.
Over 160 international design awards since the start of the 1990s confirm the success of the consistent, precisely formulated and recognisable design language of Duravit.